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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The need to drive optimization in the selling process.
B) The reduced impact of mass marketing.
C) The empowered customer.
D) The interconnected supplier network.

2. What are Smarter Commerce 'Service' offerings focused on?

A) Driving the customer to the call center sales channel.
B) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
C) Integrating the supply chain in order to support the call center.
D) Up-sell potential via call center interaction.

3. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Mobile shopping studio.
B) Commerce light.
C) Mobile starter store.
D) Mobile framework.

4. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) All of the above.
B) Many customers use a variety of touch points in the purchasing process.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) A large and increasing number of customer segments with varying expectations.

5. Marketing focus is shifting from outward bound / mass media to:

A) building a 1:1 interaction with the customer
B) product placement in movies and television shows
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers

Solutions: