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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Midmarket Positioning and Sales Approach | - Understanding midmarket customer needs and buying drivers - IBM sales methodology and solution positioning |
| Customer Use Cases and Value Messaging | - Forecasting and planning scenarios for midmarket organizations - Reporting, dashboarding, and business intelligence use cases |
| Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
| IBM Business Analytics Portfolio Overview | - IBM analytics and data platform overview for midmarket customers - Key value propositions of IBM Business Analytics solutions |
| IBM Analytics Solutions Overview | - IBM Cognos Analytics overview and capabilities - IBM Planning Analytics overview - IBM SPSS and predictive analytics basics |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
A) Entitlements for IBM Cognos Disclosure Management Express
B) Entitlements for IBM Cognos Insight
C) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
D) Entitlements for additional IBM Cognos Express users
2. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Administrator
B) IBM Cognos Express Administrator and an IBM Cognos Express Connector
C) IBM Cognos Express Connector and one of the user roles
D) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
3. Which pain point can IBM Midmarket solutions help overcome?
A) The customer is struggling with complex territory to account alignment processes
B) The customer needs an analytic solution that communicates information across the enterprise
C) The customer has difficulty managing patient records and archiving historical data
D) The customer needs to implement and manage group HR policy across multiple companies
4. An existing IBM Cognos Express Performance Management customer needs self service reporting, visualization capabilities in the form of reports and dashboards to drive decision making. Which solution would provide those capabilities?
A) IBM Cognos Insight
B) IBM Cognos Express Business Intelligence
C) IBM Cognos Disclosure Management Express
D) IBM SPSS Modeler
5. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?
A) Operational Outcomes and Risk/Financial Management
B) Risk/Financial Management and New Business Model
C) Customer Centric Outcomes and Operational Optimization
D) Employee Collaboration and Customer Centric Outcomes
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |



