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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

Question 1

Which company is NOT a major competitor for IBM Cognos BI?

A. Oracle
B. HP
C. SAP
D. MicroStrategy

Question 2

A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B. Cognos was designed to take information from multiple applications and pull it together into a
single platform.
C. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
D. Cognos allows organizations to select the appropriate roles that match their user behaviors.

Question 3

What is NOT a specific need that marketing teams have for IBM Cognos BI?

A. To analyze and allocate marketing resources across channels.
B. To design and automate demand generation campaigns.
C. To gain visibility into the sales pipeline on opportunities created through demand generation.
D. To know the effectiveness of their campaigns.

Question 4

Which statement is NOT true about enterprise organizations and business intelligence (BI)?

A. Most enterprise organizations have some form of BI or reporting already.
B. BI is relevant to most users in an enterprise organization.
C. Every enterprise organization has a need for BI.
D. Every enterprise organization has budget for a more effective BI solution.

Question 5

Which capability of IBM Cognos BI is geared toward a consumer or casual user?

A. Business Insight
B. Report Studio
C. TM1 integration
D. Business Modeling

Solutions: