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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. How many Scoring Categories is it possible to create

A) 15
B) 25
C) 100
D) 50

2. What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A) All prospects on the recipient list must be assigned to a user.
B) There must also be a general or specific user as a sender.
C) The assigned user must be connected through user sync.
D) The email must also contain assigned user merge fields.

3. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A) The campaign is not a connected campaign so the data is not syncing.
B) The data hasn't been refreshed in 24 hours so the values haven't been updated.
C) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
D) The engagement with those assets happened before the fields were added to the page layouts.

4. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
B) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
C) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
D) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

5. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A) Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
B) Create an automation rule that adds prospects to static lists to feed new programs after each entry.
C) Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
D) Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

Solutions: