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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management and Integration | - Data Extensions and Contact Builder
|
| Topic 2: Automation and Journey Orchestration | - Automation Studio
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 4: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 5: Email Marketing and Content Creation | - Personalization and dynamic content
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code implementation?
A) Do they need to support inbound messages in each country?
B) Do they need to have independent reporting on SMS sends by country?
C) Do they need to support different From Names by country?
D) Do they need to support UTF-8 characters in their SMS?
2. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
A) An Apex Trigger is created on the Shipment object.
B) The Shipment object is on the Account Related List.
C) There is a Master Detail Relationship from Contact to Shipment.
D) The Shipment object requires a Lookup to Lead or Contact.
3. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?
A) Attribute Groups
B) Data Filters
C) Publication Lists
D) Query Activities
4. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?
A) Update query activities that reference the new synchronized data extensions.
B) Rename and delete sandbox synchronized data extensions before connecting.
C) Configure Multi-Org settings to account for both production instances in Setup.
D) Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
5. A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt- outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?
A) Select "Use separate 'Subscription Center' for this business unit" in Settings
B) Create attributes for each child business unit in "Profile Management" to record unsubscribes
C) Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
D) Select "Subscribers will be unsubscribed from this business unit only" in Settings
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: D |



