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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Topic 2: Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
| Topic 3: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 4: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 5: Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Topic 6: Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions |
| Topic 7: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 8: Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What is true about custom redirects? [Choose two answers]
- A. When a visitor converts to a prospect completion actions on a custom redirect will trigger
- B. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
- C. Custom redirects are great for linking to files or pages you do not host.
- D. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
Correct Answer: C,D 🗳️
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
- A. Form Report: Impressions
- B. Form Report: Conversions
- C. Lifecycle Report: New Prospects Created
- D. Form Report: Submissions
Correct Answer: B,C 🗳️
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Static or Dynamic list
- B. Test List
- C. Static List
- D. Dynamic List
Correct Answer: C 🗳️
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
- A. Create a form handler and enable data kiosk entry mode.
- B. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
- C. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
- D. Create a form handler to link to an existing form on the website.
Correct Answer: A 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?
- A. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
- B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
- C. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
- D. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
Correct Answer: C 🗳️
