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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Lead Management | 24% | - Scoring and grading: definition and management - Page actions - Segmentation rules - Lists: types, capabilities and creation - Completion actions - Custom redirects: capabilities and use cases - Automation rules: components and use cases |
| Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
- A. Use an automation rule to add prospects to a list
- B. Use a dynamic list to add prospects to a list
- C. Use a segmentation rule to add prospects to a list
- D. Use a completion action to add prospects to a list
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?
- A. The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
- B. The link should be populated with variable tags to be automatically re-written
- C. The link should start with http or https to be automatically re-written.
- D. The link should contain a wildcard to be automatically re-written.
Correct Answer: C 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Creating or marking an opportunity as lost will result in the change of a prospect's score
- A. False
- B. True
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
How many times can one automation rule match an individual prospect?
- A. 1
- B. 3
- C. 4
- D. 2
Correct Answer: A 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
- A. Campaign tracking code
- B. Page action
- C. Custom redirect
- D. Landing page
Correct Answer: C 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
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