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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

A) Use an automation rule to add prospects to a list
B) Use a dynamic list to add prospects to a list
C) Use a segmentation rule to add prospects to a list
D) Use a completion action to add prospects to a list

2. LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

A) The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
B) The link should be populated with variable tags to be automatically re-written
C) The link should start with http or https to be automatically re-written.
D) The link should contain a wildcard to be automatically re-written.

3. Creating or marking an opportunity as lost will result in the change of a prospect's score

A) False
B) True

4. How many times can one automation rule match an individual prospect?

A) 1
B) 3
C) 4
D) 2

5. Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

A) Campaign tracking code
B) Page action
C) Custom redirect
D) Landing page

Solutions: