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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs |
| Topic 2: Content Creation and Delivery | 24% | - Create and customize email content - Select appropriate tools for sending - Configure send settings - Manage and organize campaign content |
| Topic 3: Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
| Topic 4: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Topic 5: Subscriber and Data Management | 26% | - Import and manage subscriber data - Troubleshoot send and data issues - Design and configure Data Extensions - Configure segmentation tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select an automation to populate the Entry Source Data Extension.
- B. Schedule and activate Triggered Sends for the messages in the journey.
- C. Select theRecurring schedule type for the entry source in Journey Builder.
Correct Answer: A 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. _sent Dataview
- B. Not Sent Tracking Extract
- C. 'Subscribers Not Sent To* report
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
- A. Email Engagement
- B. Web Conversion
- C. Manual Engagement
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Scoring Split
- B. Engagement Split
- C. Frequency Split
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
- A. Use a Guided Send to perform a test send to Internal usersusing subscriber data.
- B. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
- C. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
