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IBM 000-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Design and Flowcharts | - Flowchart development
|
| Topic 2: Offers and Treatment Management | - Treatment rules
|
| Topic 3: Performance, Optimization, and Reporting | - Reporting and analytics
|
| Topic 4: Segmentation and Targeting | - Audience segmentation techniques
|
| Topic 5: Unica Campaign Architecture and Components | - Campaign server architecture
|
IBM Unica Campaign V8.5 Sample Questions:
In a Unica Campaign flowchart Select process, how can a custom macro be profiled so that it appears in the Select process "Available Fields" menu?
- A. In the "Select" process box "Source" tab, click the Input field and the drop-down list appears. Go to "Tables", select "UA_CUSTOMMACROS",and select the macro from the list. Select the macro when it appears in the "Available Fields" column.
- B. Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Item" and add the macro name and field expression.Go to the "Select" process and choose the macro from the "Available Fields" column.
- C. In the "Select" process box, create a "Derived Field" with a field name Profile_Test and enter the macro name in the expression field. Go tothe "Select" process "Source" tab and select the macro from the "Available Fields" column.
- D. Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Macro" and add the macro name and fieldexpression. Go to the "Select" process and choose the macro from the "Available Fields" column.
Correct Answer: C 🗳️
A customer is using Unica Campaign in a language which is comprised of many characters which are non-ASCII. The non-ASCII characters are showing as corrupt in the GUI, for example in a flowchart or Campaign name. Which of the following would BEST resolve the GUI display problem?
- A. database/database client encoding system table data source "stringencoding" setting unicaACListener "systemStringEncoding" setting
- B. operating system environment variables for Listener startup partition[n] > server > encoding > "stringEncoding" add the language in the Internet Explorer Internet Options > Languages > Language Preference pane
- C. partition[n] > server > encoding > "stringEncoding", unicaACListener "systemStringEncoding" setting web application server java settings add the language in the Internet Explorer Internet Options > Languages > Language Preference pane
- D. database/database client encoding system table data source "stringencoding" setting operating system environment variables for Listener startup web application server java settings
Correct Answer: D 🗳️
The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?
- A. The custom macro is the same as one of the Campaign built-in macros.
- B. The Expression Type is configured incorrectly for the custom macro.
- C. There are user variables used in the custom macro.
- D. The custom macro is too large for the fields in the temp table (<TempTable>).
Correct Answer: B 🗳️
A specialist completed a Unica Campaign installation and started the Unica Campaign Listener on port 4664. Which of the following tests would confirm definitively that the Listener has started?
- A. Check if port 4664 is listening using netstat.
- B. Run a grep on the Campaign server to determine if a "unica_acsvr" process is active using "ps ef".
- C. Verify if a "status" command can be run using unica_svradm.
- D. Connect to the Unica URL - http(s)://hostname:port/unica - and determine if it is accessible.
Correct Answer: C 🗳️
In a Unica Campaign deployment involving proxy servers, each Campaign user in the Marketing Platform, is required to set authentication credentials (user name and password) as a data source to connect to the proxy server. Campaign requires this data source to be named as:
- A. Secure
- B. Proxy
- C. Virtual
- D. Redirect
Correct Answer: B 🗳️
