Mar-2026 Salesforce MC-201 Actual Questions and 100% Cover Real Exam Questions
MC-201 Free Exam Questions and Answers PDF Updated on Mar-2026
NEW QUESTION # 69
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
- A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
- B. Creating a segmentation rule to register prospects based on the form submission.
- C. Creating an automation rule to register prospects based on the form submission.
- D. Adding a completion action to register prospects on the form.
Answer: C
Explanation:
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.
NEW QUESTION # 70
New feature alerts can be found at the top of the dashboard.
- A. False
- B. True
Answer: B
Explanation:
According to the Salesforce documentation, the answer is true. New feature alerts can be found at the top of the dashboard. A new feature alert is a notification that informs the user about the latest features and updates that are available in Marketing Cloud Account Engagement. A new feature alert can be found at the top of the dashboard in Marketing Cloud Account Engagement, and it can show different information, such as the name, description, or link of the new feature or update. The user can click on the new feature alert to learn more about it, or to access it. The user can also dismiss the new feature alert by clicking on the X icon, or view the previous new feature alerts by clicking on the bell icon. The new feature alerts can help the user to stay informed and updated about the new features and updates that are available in Marketing Cloud Account Engagement, and to take advantage of them. Reference: Salesforce documentation
NEW QUESTION # 71
A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
- A. Convert the email content record to an email template.
- B. Activate the email for use in automation.
- C. Select the desired engagement program from the email
- D. Copy the email HTML and recreate it as an email template Pardot.
Answer: A
Explanation:
In Salesforce Pardot's enhanced email experience, the process to use a created email content in an engagement program requires converting the email content into an email template.
Convert the email content record to an email template: This functionality allows marketers to leverage the rich content created in the email content record format and utilize it within the structured framework of an engagement program. The conversion process standardizes the email content into a template format, which can then be seamlessly integrated into various Pardot automation tools including engagement programs. This ensures that the aesthetic and functional integrity of the email content is maintained across different marketing campaigns and workflows.
Options such as selecting the engagement program directly from the email or activating the email for use in automation do not align with Pardot's current capabilities regarding email integration in engagement programs, as they require the email to be in a template format to be used effectively.
NEW QUESTION # 72
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
- A. Use a completion action on the form to automatically add anyone who completes it to the list.
- B. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
- C. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
- D. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
Answer: C
Explanation:
The best way to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out, is to use a dynamic list. A dynamic list is a list that automatically adds or removes prospects based on criteria that you define. In this case, the criteria would be based on the form completion and the opt out status of the prospect. A dynamic list would also add prospects back to the list if they opt back in. The other options are not as efficient or effective as a dynamic list, as they would require manual intervention or additional automation steps
NEW QUESTION # 73
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
- A. The prospect will receive the email Friday.
- B. The prospect will receive the email Saturday.
- C. The prospect will receive the email Monday.
- D. The prospect will receive the email Tuesday.
Answer: C
Explanation:
The email in Step 3: Send email "Getting Started" will be received by the prospect on Monday, if the prospect starts the drip program on Wednesday. A drip program is a program that allows you to send a series of emails to your prospects based on a predefined schedule and logic. You can use drip programs to nurture your prospects, educate them about your products or services, or encourage them to take action. You can also use drip programs to send emails only during business hours, which are the hours that you specify for sending emails to your prospects, such as 10am - 4pm M-F. To calculate when the email in Step 3 will be received by the prospect, you need to follow the drip logic and the business hours settings. The drip logic is outlined below:
Start
Step 1: Send email "Welcome."
Step 2: Pause 3 days.
Step 3: Send email "Getting Started."
Step 4: Pause 7 days.
Step 5: Send email "Tech Setup."
Step 6: Pause 7 days.
Step 7: Send email "Complete Configuration."
End
The business hours settings are:
Only send emails during business hours (10am - 4pm M-F)
Assuming that the prospect starts the drip program on Wednesday at 10am, the email in Step 3 will be received by the prospect on Monday at 10am, following this logic:
Wednesday 10am: The prospect starts the drip program and receives the email in Step 1.
Thursday 10am: The prospect is still in Step 2, which pauses for 3 days.
Friday 10am: The prospect is still in Step 2, which pauses for 3 days.
Saturday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
Sunday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
Monday 10am: The prospect completes Step 2, which pauses for 3 days, and moves to Step 3, which sends the email "Getting Started." Therefore, the email in Step 3 will be received by the prospect on Monday at 10am.
NEW QUESTION # 74
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- B. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
- C. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Answer: D
NEW QUESTION # 75
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
- A. Sava the rule without any additional action
- B. Preview the rule before saving it
- C. Schedule the rule to run before saving it
- D. Resume the rule after saving
Answer: A
Explanation:
A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling, or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. Reference Automation Rules Overview
NEW QUESTION # 76
What information can you access on the Prospect List?
- A. Date of prospect's last activity
- B. Prospect's Score
- C. Prospect's Company
- D. Prospect's Name
- E. Date of when prospect converted from a visitor
- F. Prospect's Email Address
- G. Prospect's Title
- H. Prospect's Grade
Answer: A,B,C,D,H
Explanation:
According to the Salesforce documentation, the information that can be accessed on the Prospect List are: A) Prospect's Name, D) Prospect's Company, E) Prospect's Grade, F) Prospect's Score, and H) Date of prospect's last activity. The Prospect List is a feature that allows users to view and manage a list of prospects in Marketing Cloud Account Engagement. The Prospect List can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different columns of information for each prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the Prospect List, and they can also sort, filter, search, or export the Prospect List. The Prospect List can also show other information for each prospect, such as email address, title, date of when the prospect converted from a visitor, or custom fields, but these are not the default columns that are displayed on the Prospect List, and they need to be added by the user in the column settings. Reference: Salesforce documentation
NEW QUESTION # 77
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
- A. The Profile as It reflects LenoxSoft's ideal customer.
- B. The Score as it shows activities taken by the prospect.
- C. The Campaign as it references the prospect's first touch point.
- D. The Grade as it includes personal information about the prospect.
Answer: B
Explanation:
The score is a numerical value that indicates how interested a prospect is in your products or services based on their activities, such as email opens, clicks, form submissions, etc. The score helps marketers prioritize leads and identify prospects who are ready to buy. Lenoxsoft is interested in following up with IT professionals who are actively engaging with their marketing materials, so the score is the best indicator of their interest level. The grade is a letter value that indicates how well a prospect matches your ideal customer profile based on their attributes, such as industry, job title, location, etc. The grade helps marketers segment leads and target prospects who are a good fit for your business. The profile reflects Lenoxsoft's ideal customer, but it does not show how engaged the prospect is. The campaign is the first touch point that brought the prospect to your website, such as a Google ad, an email, or a social media post. The campaign helps marketers track the source and effectiveness of their marketing channels, but it does not show how engaged the prospect is. Reference [Scoring and Grading Overview]
NEW QUESTION # 78
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
- A. Activities and Lifecycle
- B. Profile and Audits
- C. Activities and Audits
- D. Lifecycle and Profile
Answer: D
Explanation:
The best place to look on a prospect record to help determine the reason a prospect is unmailable is the Lifecycle and Profile section. This section shows the mailability status of the prospect, which can be one of the following: Mailable, Mailable - Transactional Emails Only, Undeliverable, Unmailable, or Unsubscribed4. The mailability status is determined by various factors, such as the prospect's email opt-out preference, the do not email flag, the hard bounce or soft bounce detection, and the prospect's location in the recycle bin5. The Lifecycle and Profile section also shows the email address, the email preference center, and the email opt-out date of the prospect, which can provide more information about the prospect's mailability
NEW QUESTION # 79
You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?
- A. Prospect lifecycle report
- B. Conversions report
- C. List email report
- D. Form report
Answer: A
Explanation:
The Prospect Lifecycle report shows how prospects move through the sales funnel, from visitors to customers. It also displays the average score and grade of prospects at each stage, as well as the number of days they spend in each stage. This report can help you understand how your marketing efforts are influencing the prospects' journey and identify areas for improvement. Reference: Marketing Cloud Account Engagement Reports Overview, Prospect Lifecycle Report
NEW QUESTION # 80
How can you set a prospect's first touch campaign?
- A. Using completion actions
- B. Using automation rules.
- C. Using segmentation rules.
- D. None of the above
Answer: A
Explanation:
A prospect's first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect's campaign to the one that is associated with the form or custom link
NEW QUESTION # 81
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
- A. Clicking a link in an email
- B. Printing an email
- C. Forwarding an email
- D. Unsubscribing from an email
- E. Opening an email
Answer: A,D,E
Explanation:
The three activities that can be used to trigger an increase or decrease in a prospect's score are unsubscribing from an email, clicking a link in an email, and opening an email. A prospect's score is a numerical value that indicates their level of interest in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their actions, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. Unsubscribing from an email, clicking a link in an email, and opening an email are all examples of actions that can affect a prospect's score
NEW QUESTION # 82
What is the difference between a visitor and a prospect?
- A. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
- B. A prospect has an assigned user, while a visitor does not have an assigned user.
- C. A prospect has an identified email address, while a visitor does not have an identified email address.
- D. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
Answer: C
Explanation:
The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either. Reference Visitors and Prospects
NEW QUESTION # 83
Which is NOT a way to assign a custom role to a user?
- A. Add a user to a Custom Role directly from their User Record.
- B. Edit an existing Default Role, and it will automatically convert to a Custom Role.
- C. Add a batch of existing users to a Custom Role using table actions
- D. Assign new users to a previously created Custom Roles during the import process.
Answer: A
Explanation:
According to the Salesforce documentation, the option that is not a way to assign a custom role to a user is: D) Add a user to a Custom Role directly from their User Record. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as:
Edit an existing Default Role, and it will automatically convert to a Custom Role: A default role is a predefined role that comes with Marketing Cloud Account Engagement, and that has a fixed set of permissions and access levels. A default role can be edited by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it will automatically convert to a custom role when the changes are saved. The administrator can then assign the custom role to a user or a group of users.
Assign new users to a previously created Custom Roles during the import process: A new user is a user that is not yet added to Marketing Cloud Account Engagement, and that needs to be created and assigned a role. A new user can be imported by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can be assigned to a previously created custom role during the import process. The administrator can use a CSV file to import multiple new users at once, and to assign them to different custom roles.
Add a batch of existing users to a Custom Role using table actions: An existing user is a user that is already added to Marketing Cloud Account Engagement, and that has a role assigned to them. An existing user can be added to a custom role by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can use the table actions to add a batch of existing users to a custom role at once. The administrator can select multiple existing users from the User List, and then click on the Change Role option in the table actions. The administrator can then choose the custom role that they want to assign to the selected users.
The option that is not a way to assign a custom role to a user is: Add a user to a Custom Role directly from their User Record. A user record is a feature that shows the detailed information and settings of a user in Marketing Cloud Account Engagement. A user record can be accessed from the Admin tab in Marketing Cloud Account Engagement, and it can show different sections of information for the user, such as details, permissions, or activity. The user record can also show the role that is assigned to the user, but it cannot be used to add a user to a custom role directly. The user record can only be used to edit the user's information, such as name, email, password, or timezone, but not the user's role. To add a user to a custom role, the administrator needs to use one of the methods mentioned above, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions. Reference: Salesforce documentation
NEW QUESTION # 84
How can a prospect's score be changed?
- A. All of the above.
- B. Through automation rules.
- C. Through scoring model changes.
- D. Through completion actions.
Answer: A
Explanation:
According to the Salesforce documentation, a prospect's score can be changed through automation rules, scoring model changes, or completion actions. A prospect's score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect's score can be changed by using different methods, such as:
Automation rules: An automation rule is an automation tool that can be used to update a prospect's score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect's score by 10 points when the prospect visits a specific web page.
Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
Completion actions: A completion action is an automation tool that can be used to adjust a prospect's score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect's score by a specific amount, or to reset a prospect's score to zero. For example, a completion action can be created to decrease a prospect's score by 5 points when the prospect unsubscribes from an email.
NEW QUESTION # 85
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