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NEW QUESTION 81
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- B. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- D. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
Answer: A
NEW QUESTION 82
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
- B. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- C. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
- D. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
Answer: B
NEW QUESTION 83
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- B. The record that was last updated sets the field value for a synced prospect.
- C. Only users with an Administrator user role will be able to change the prospect field value.
- D. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.
Answer: B
Explanation:
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-pardot-and-salesforce/
NEW QUESTION 84
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500.
Their department should either be technology or finance.
C-level is the best fit but managers should also be included as they may make purchasing decisions.
Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
Answer: A
NEW QUESTION 85
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?
- A. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- C. Create a static list of approved users to use as the recipient list in the sending tab.
- D. Create a test list of approved users to use in the testing tab of the email now.
Answer: D
NEW QUESTION 86
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Page Action
- B. Completion Action
- C. Automation rule match Any
- D. Automation rule match All
Answer: C
NEW QUESTION 87
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Pardot Administrator take to automate this process?
- A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- B. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
Answer: C
NEW QUESTION 88
Which editions of Pardot provides Buisness Units and Einstein functionalities
- A. All
- B. Only Pardot Advanced Edition and it includes unlimited Buisness Units
- C. Pardot Plus Edition and Pardot Advanced Edition
- D. Only Pardot Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2
000$/month
Answer: D
NEW QUESTION 89
LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on opportunities
- B. Marketing data sharing rules on contact roles
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on prospects
Answer: A
NEW QUESTION 90
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- B. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- C. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- D. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
Answer: B
NEW QUESTION 91
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create an automation rule based on the Lead Status field value
- B. Create a completion action based on the Lead Status field value.
- C. Create a segmentation rule based on the Lead Status field value
- D. Create a dynamic list based on the Lead Status field value
Answer: D
NEW QUESTION 92
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Answer: D
NEW QUESTION 93
There is Custom Field Type in Pardot called Email
- A. False
- B. True
Answer: A
NEW QUESTION 94
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a segmentation rule for the program.
- B. Make a repeating engagement program.
- C. Make a recipient list for the program.
- D. Make a suppression list for the program.
Answer: B,C
NEW QUESTION 95
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION 96
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- A. Create a new automation rule.
- B. Create a new segmentation rule.
- C. Add a completion action to the form the prospects completed to register for the webinar.
- D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
Answer: A
NEW QUESTION 97
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Einstein Campaign Insights
- B. Pardot Business Units
- C. Einstein Behavior Scoring
- D. Einstein Lead Score
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_einstein_campaign_insights.htm&type=5
NEW QUESTION 98
There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can't create more than one Scoring Category in this edition
- A. True
- B. False
S
Answer: A
NEW QUESTION 99
What is required when sending a Pardot email from an assigned user?
- A. There must also be a general or specific user as a sender.
- B. The assigned user must be connected through user sync.
- C. The email must also contain assigned user merge fields.
- D. All prospects on the recipient list must be assigned to a user.
Answer: A
NEW QUESTION 100
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. The Salesforce person account record will only sync with the prospect record in Pardot.
- B. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.
- C. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.
- D. The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.
Answer: C
NEW QUESTION 101
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Pardot-Consultant exam questions from BootcampPDF dumps: https://www.bootcamppdf.com/Pardot-Consultant_exam-dumps.html (200 Q&As)
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