Oracle 1Z0-1032-20 Cert Guide PDF 100% Cover Real Exam Questions
Pass 1Z0-1032-20 Exam - Real Questions & Answers
NEW QUESTION 24
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - B. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- C. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Answer: A
NEW QUESTION 25
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- B. Recipients are forwarding your emails to everyone in their address books.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Your open rates have dropped somewhat since last month.
- E. Hard bounce rates are 10% or higher.
Answer: C,E
NEW QUESTION 26
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- B. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
Answer: C
NEW QUESTION 27
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Insight Link Hashmap
- B. Link Hashmap
- C. Link Table
- D. Link List
- E. Insight Link Report
Answer: C
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Overview_LinkTables.htm#Link_Tracking_Options
NEW QUESTION 28
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <#-- and -->
- C. <comment> and </comment>
- D. <<-- !~ -->
Answer: B
NEW QUESTION 29
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
- A. The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
- B. To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
- C. The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
- D. The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
Answer: A
NEW QUESTION 30
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- B. Create the custom report and schedule it to be sent by email to the executive team every single day.
- C. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
- D. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
Answer: A
NEW QUESTION 31
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Validate button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Version Test screen and click the Workbook button.
- D. Navigate to the Workbook and click the EMD button.
Answer: B
NEW QUESTION 32
You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
- A. Create a Non-Competitor Program using Program Designer.
- B. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
- C. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
- D. Search the list for the domain name of the competitor and select the block option for each user that is found.
Answer: C
NEW QUESTION 33
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- B. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
- C. You can only order the rules in the top-down order in which Responsys will execute them.
- D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
Answer: C
NEW QUESTION 34
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Create the two separate exports and ensure they both have the Sent value in them.
- B. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
- C. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
- D. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
Answer: B
NEW QUESTION 35
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. Custom Event
- B. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- C. Entry Tracking Variable
- D. This is not possible, because only one RIID_ can be in a program at a time.
- E. Custom SQL Variable
Answer: C
NEW QUESTION 36
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- E. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
Answer: E
NEW QUESTION 37
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were browsed/viewed, where no additional event takes place
- B. pages that were marked as favorite
- C. products added to a shopping cart, where no additional event takes place
- D. search strings entered into a website more than twice
- E. products that were purchased
Answer: A,C,D
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 38
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
- A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
- B. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
- C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
- D. You can only modify profile lists used for mobile campaigns through Connect uploads.
Answer: A
NEW QUESTION 39
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Answer: C
NEW QUESTION 40
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on your hard drive.
- B. The file to be imported should be on the SFTP server dedicated for Responsys.
- C. The file to be imported should be located in the Connect data warehouse in Responsys.
- D. The file to be imported should be located on any cloud server.
Answer: C
NEW QUESTION 41
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. FNAME ($CONTACTS)
- B. #FNAME. CONTACTS
- C. $ {CONTACTS.FNAME}
- D. $CONTACTS.FNAME
Answer: D
Explanation:
Explanation
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 42
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the export wizards, under the Source section, select the option "Comma delimited".
- B. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- C. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Answer: C
NEW QUESTION 43
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- B. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
Answer: B
NEW QUESTION 44
You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
- B. Oracle must generate a public/private key pair for the client to establish the secure connection.
- C. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
Answer: A,B
NEW QUESTION 45
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Entry Tracking Variable
- B. Stage Gate
- C. Conditional Branchlet
- D. Timer Event
- E. Data Switch
Answer: A
NEW QUESTION 46
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