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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Audience Management	16%	- Use profile attributes and engagement scoring - Build audience criteria and filters - Configure dynamic audience membership - Implement catalog-based recommendations - Create and manage segments
Campaigns and Experiences	24%	- Build experiences using drag-and-drop editor - Create and manage campaigns - Configure audience targeting and segmentation - Create and test campaign variations - Implement decision logic and rules - Set up triggers and response handling
Reporting and Analytics	12%	- Analyze campaign performance metrics - Create and customize reports - Navigate and use the Reports dashboard - Interpret engagement and conversion data
Administration and Governance	20%	- Implement data governance policies - Manage user roles and permissions - Monitor system health and troubleshooting - Configure system settings and preferences - Manage integrations with Marketing Cloud - Understand compliance and security considerations
Overview and Key Concepts	12%	- Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization
Implementation and Configuration	16%	- Set up data collection and event processing - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Configure user and visitor authentication - Configure campaign areas and zones