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HP HP2-B102 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Process and Techniques | 25% | - Handling objections and competitive positioning - Upselling and cross-selling strategies - Consultative sales methodology |
| Topic 2: Solutions and Services | 25% | - Value-added services and support offerings - HP managed print services (MPS) - Software tools and management utilities |
| Topic 3: Industry Trends and Customer Needs | 20% | - Customer business challenges and pain points - Imaging and printing market trends - Identifying customer segments and requirements |
| Topic 4: HP Imaging and Printing Technologies & Products | 30% | - HP laser and inkjet printing technologies - HP hardware and MFP solutions overview - HP supplies portfolio and cartridge technology |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What does the HP Printing Sales Guide help resellers do?
A) find which devices are discontinued
B) create professional sales presentations
C) determine the discounts that are available to them
D) calculate their margin on each device, accessory, supply, and
2. Which strategy did HP employ on its corporate campuses to conserve resources?
A) required all employees to shut off their printers before they left for the day
B) configured the default on printers to duplexing for all interoffice communication
C) provided all employees with free city bus passes
D) turned off the lights after 6 pm
3. What is the best reason for using color in the marketplace?
A) to better distribute toner usage
B) to make it possible to print from the same printer that is used for black and white, thus reducing production costs
C) to demonstrate to clients that your business is prosperous
D) to establish brand recognition and an identity in the marketplace
4. What does the HP Embedded Web Server do?
A) automatically notifies the IT department every time an imaging or printing device is used
B) shows end users all devices that are available for printing
C) enables users to access and manage imaging and printing devices remotely
D) orders supplies automatically
5. What is an advantage of a multifunction printer?
A) It uses fewer supplies than a single function printer does.
B) It takes up less floor space than individual devices for faxing, scanning, printing, and copying.
C) It can print faster than a single function printer can.
D) Once it has reached its monthly print volume, it automatically turns off to limit excess copy charges to the client.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |



