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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Plan for blocked images....use HTML text and web safe fonts....include alt tags
B) Put most important info in upper left quadrant...position logo, call to action.
C) Design for Mobile
D) Test and test again.
E) Use A/B Testing to see which email works best

2. What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A) 24 hours
B) 30 calendar days
C) 10 business days
D) 5 business days

3. How can AMPscript customize email messages?

A) Automate the flow of creating email messages.
B) Provide advanced content personalization
C) Insert responsive content based on the user's viewing device.
D) Automate the template creation process.

4. When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A) A call to action should be direct and action-oriented
B) A call to action below the fold performs best
C) A call to action can be text or an image based button
D) Text buttons receive more clicks than graphics

5. A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A) Personalization strings are limited to profile attributes
B) Personalization strings are noted by two sets of double percent symbols
C) When using subscriber data, the attribute or field should have a default value
D) Personalization strings are case sensitive
E) Personalization strings can appear in the subject line or body of the email

Solutions: