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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Concepts & Best Practices | 20% | - Email design and accessibility best practices - Email marketing fundamentals - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) |
| Topic 2: Email Creation & Testing | 25% | - Email Studio tools and editors - Preview, test send, and validation - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) |
| Topic 3: Subscriber & Data Management | 25% | - Import/export and data quality - Segmentation and audience creation - Data extensions and list management - Subscriber status and preferences |
| Topic 4: Sending & Automation | 20% | - Guided sends and user-initiated sends - Triggered emails and transactional sends - Automation Studio basics - Journey Builder fundamentals |
| Topic 5: Tracking & Reporting | 10% | - Interpreting results and optimization - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?
- A. Build image-based emails.
- B. Minimize whitespace
- C. Use contrasting colors
Correct Answer: C 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Journey Builder and Behavioral Triggers
- B. Automation Studio and Journey Builder
- C. Automation Studio and Path Optimizer
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
- A. In the Shared Data Extensions folder
- B. In the Data Extensions folder with sharing enabled
- C. In the Synchronized Data Extensions folder
Correct Answer: A 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Engagement Split
- B. Einstein STO Activity
- C. Wait Until Activity
Correct Answer: B 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Wait Activity
- B. Scheduled Automation
- C. Triggered Automation
Correct Answer: C 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
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