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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analysing the Organisational Ecosystem | 25% | - External environment analysis (PESTEL, Five Forces, etc.) - SWOT and stakeholder analysis - Internal capability and resource analysis |
| Topic 2: Digital Strategy | 20% | - Digital transformation and business models - Technology risks and opportunities - Data analytics and strategic use of information |
| Topic 3: Making Strategic Choices | 10% | - Strategic fit and feasibility - Evaluation criteria and risk assessment - Strategic alliances and partnerships |
| Topic 4: The Strategy Process | 20% | - Governance and ethical considerations - Strategy definitions and levels - Strategic planning and decision-making models |
| Topic 5: Generating Strategic Options | 15% | - Innovation and entrepreneurship - Strategic directions and growth frameworks - Portfolio analysis and diversification |
| Topic 6: Strategic Control and Implementation | 10% | - Implementation planning and change management - Strategic performance measurement - Review and adaptation of strategy |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
Which of the following would be a suitable performance measure of Internal Business Processes within Kaplan and Norton's 'Balanced Scorecard' model?
- A. Reduction in manufacturing cycle times.
- B. Higher P/E ratio.
- C. New products developed.
- D. Increase in market share.
Correct Answer: A 🗳️
DDD is a business which sells entertainment products and now wants to move to a position where it uses ebusiness as a fundamental part of its business strategy.
Which of the following benefits would result from DDD's use of e-business? (Choose all that apply.)
- A. Better control of information through monitoring website activity.
- B. Easier access to loan finance.
- C. Cost reductions because of lower overheads and cheaper procurement.
- D. A reduction in labour turnover and higher morale.
- E. Increased online revenues.
- F. An increased use of tacit knowledge.
Correct Answer: C,E 🗳️
According to Porter's Five Forces model, which of the following would be evidence of high buyer power?
- A. Buyers are fragmented and act independently of each other.
- B. Products are not standardized and buyers cannot easily switch to another product.
- C. There is a concentration of buyers.
- D. There is a low probability of backward integration.
Correct Answer: C 🗳️
ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)
- A. Operate a system of reward incentives for staff who display high ethical and professional standards.
- B. Set performance targets in diversity and equality for its hotel senior managers.
- C. Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
- D. Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.
- E. Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.
- F. Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
Correct Answer: A,D,F 🗳️
TUV had an employee turnover rate of 25% among new recruits and was becoming short of skilled workers.
The Board of TUV realized there was something dramatically wrong and called in consultants to assess the problem. The consultants recommended transformational change in that TUV should redesign the entire production system, change the placement of all equipment and the flow of work, redefine every job and give all workers new assignments.
Which type of change did the consultants recommend for TUV?
- A. Revolution
- B. Evolution
- C. Adaptation
- D. Reconstruction
Correct Answer: D 🗳️
