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DMI CDMP7.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Search Engine Optimization (SEO) | 15% | - Local SEO & algorithm updates - Keyword research & search intent - On-page, off-page & technical SEO |
| Digital Analytics & GA4 | 15% | - Google Analytics 4 setup & configuration - Data collection, reporting & interpretation - Privacy, data protection & AI-driven insights |
| Digital Marketing Foundations & Content Marketing | 15% | - Content strategy, creation, curation & AI-assisted ideation - Digital marketing ecosystem & buyer journey - Content performance measurement & optimization |
| Digital Marketing Strategy & AI Integration | 15% | - AI-powered marketing tools & future trends - Strategic planning & channel integration - Budgeting, ROI measurement & forecasting |
| Email Marketing & Automation | 10% | - Email strategy, list building & segmentation - Compliance (GDPR, CAN-SPAM) & performance metrics - Automation workflows & deliverability |
| Social Media Marketing | 20% | - Platform strategy & algorithm understanding - Organic & paid social campaigns - Community management & social commerce |
| Website Optimization & E-Commerce | 10% | - User experience (UX), conversion rate optimization (CRO) - E-commerce marketing & marketplace strategy - Landing page design & testing |
| Paid Search (PPC) & Display Advertising | 15% | - Campaign tracking, reporting & optimization - Google Ads, Performance Max & bidding strategies - Display, video & programmatic advertising |
