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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Define and Establish a Community | 8% | |
| Engage and Moderate the Community | 29% | |
| Make Strategic Content Decisions | 16% | |
| Develop Community Strategies and Processes | 27% | |
| Measure and Analyze Community Success | 20% |
Facebook Certified Community Manager Sample Questions:
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
- A. Record the total number of campaign comments through native insights
- B. Measure the engagement rate on the influencers' posts
- C. Analyze the reach of exhibition-related posts through Ads Manager
- D. Determine the sentiment by scanning positive and negative comments
Correct Answer: D 🗳️
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
- A. The link post should be promoted with ads if the primary goal is reach
- B. The video post should be promoted with ads if the primary goal is engagement
- C. The link and video post garnered more awareness than the picture post
- D. The picture post is the most successful if reach is more important than engagement
Correct Answer: D 🗳️
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
- A. The agreed result from a recent poll stating that each community manager will use their initials
- B. A company-branded profile used by all community managers with each reply signed by name
- C. The approach that the team agreed upon and the company approved
- D. The personal profiles of each community manager to make it clear who is replying
Correct Answer: C 🗳️
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Mute members who repeatedly violate group rules.
- B. Post applicable community guidelines and pin that post as an announcement.
- C. Use an analytics tool to determine which content is best to provide.
- D. Tag members in every topic discussion to encourage them to comment.
Correct Answer: B,C 🗳️
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
- A. Ask members to share their favorite post from the group on their profiles.
- B. Develop content that encourages sharing photos and stories.
- C. Create a post announcing the release of the latest formula milk
- D. Create a poll for feedback on the milk formula.
Correct Answer: B 🗳️
