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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Reporting | - Performance reporting tools - Key performance indicators and insights - Optimization recommendations based on metrics |
| Topic 2: Campaign Setup & Implementation | - Campaign structure and objectives - Pixel, SDK and offline conversions setup - Ads Manager configuration |
| Topic 3: Campaign Planning | - Align campaigns to business goals - Fundamentals of Facebook media buying - Audience targeting strategies |
| Topic 4: Campaign Optimization | - Bid strategies and delivery optimization - Budget management and scheduling - Placements and Advantage + configurations |
Facebook Certified media buying professional Sample Questions:
What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.
- A. Audience Outcomes
- B. Brand Outcomes
- C. Reach Outcomes
- D. Sales Outcomes
- E. Impact Outcomes
Correct Answer: A,B,D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
- A. Website Clicks
- B. Video Views
- C. Mobile App Engagement
- D. Guaranteed Impressions
- E. Website Conversions
Correct Answer: D 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.
- A. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
- B. FL@VOR can't be used, you should use fl@vor.
- C. You should not have any issues with naming the fan page FL@VOR.
- D. FL@VOR can't be used, you should use FLAVOR.
- E. FL@VOR can't be used, you should use flavor.
Correct Answer: A 🗳️
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You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.
- A. You build a video engagement audience with a scale of 10.
- B. You build a video engagement audience with a scale of 1.
- C. You build a video engagement audience with a scale of 4.
- D. You build a website pixel audience with a scale of 10.
- E. You build a fan page engagement audience with scale of 10.
Correct Answer: A 🗳️
Explanation: Only visible for BootcampPDF members. You can sign-up / login (it's free).
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.
- A. You should stop spending more money on the audiences where you have spent 80% of the budget.
- B. You should continue running the ads, as they are working properly.
- C. You should stop using the audience where you are spending 20% of the budget.
- D. You should unify both audiences into one, as your ad sets are competing with each other.
Correct Answer: D 🗳️
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