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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Sent Date = August 1, 2016
B) Interval Date = August 1, 2016 plus one day
C) Event Date = August 1, 2016
D) Live Date - August 1, 2016
E) Sent Date = August 1 to August 2, 2016

2. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
B) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
C) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
D) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

3. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) PET_ID_
B) CUSTOMER_ID_
C) ADDRESS_
D) EMAIL_ADDRESS_

4. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Time stamp
B) Medium text - up to 100 characters
C) Memo text - unlimited number of characters
D) Number
E) Binary string
F) Currency

5. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You should have created a corresponding filter for each rule set to be used to identify the segment group.
B) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.

Solutions: