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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Send carefully planned content to highly engaged recipients.
B) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
C) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
D) Minimize complaints and bounces to establish a good reputation with each ISP.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

2. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
B) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
C) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
D) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.

3. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3days
B) Measure = Single Clicks, Sent Date = 3 days
C) Measure = Responders, Event Date = 3 days
D) Measure = Responders, Interval = 3 days
E) Measure = Unique Conversions, Event Date = 3 days

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Your open rates have dropped somewhatsince last month.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) Recipients are forwarding your emails to everyone in their address books.
D) Hard bounce rates are 10% or higher.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

5. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
E) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

Solutions: