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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A. Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
B. Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
C. Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
D. Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.

Question 2

An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A. Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
B. Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
C. Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
D. Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.

Question 3

Which global communication trends impact how a marketing communication team may function?

A. The lack of convergence between internal and external stakeholders
B. The growth of streaming video and audio platforms
C. The use of media outlets and influencers to promote a brand
D. The irrelevance of local media tracking and analysis

Question 4

It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A. Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
B. Omitting the sample size in the release
C. Presenting the results as April results
D. Having visuals that accompany the release only illustrate a selection of the survey results

Question 5

Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A. Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
B. Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
C. Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
D. Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

Solutions: