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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio Fundamentals | 20% | - Solution overview and architecture - Core capabilities and use cases - Platform navigation and interface |
| Topic 2: Journey Design, Activation and Analytics | 15% | - Customer journey design - Campaign activation and delivery - Reporting, analytics and optimization |
| Topic 3: Data Integration and Management | 25% | - Sitemap configuration - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution |
| Topic 4: Setup and Administration | 20% | - User roles and permissions - Compliance and data governance - Account and workspace configuration |
| Topic 5: Audience Segmentation and Personalization | 20% | - Audience builder and segmentation logic - Content creation and personalization rules - Rule-based and Einstein-powered decisioning |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are the three types of ingredients available for a recipe?
A) Catalog-based and Trending
B) Co-Occurrence
C) Machine Learning
D) Recommendations
E) Promotions
2. Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A) The option to include built-in fields on a segment export
B) The option to include all custom fields on a segment export
C) The option to send segment date to Marketing Cloud
D) The option to exclude anonymous fields on a segment export
3. In which two locations in the pageType definition can a developer pass in attributes?
A) Listeners
B) onActionEvent
C) cashdom
D) Ismatch
4. How often is the Event Stream report refreshed?
A) Every 15 Seconds
B) Every Day
C) Every 30 Minutes
D) Every hour
5. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A) A/B test segment
B) Location-based segment
C) Control group segment
D) Third party segment
Solutions:
| Question # 1 Answer: A,B,D | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: B | Question # 5 Answer: C |
